The World’s Best Real Estate Agent is not a person, it’s a goal.
It’s the goal of being the best possible real estate agent you can be. We are engaging in a project to identify all the characteristics of the World’s Best Real Estate Agent — how does she help her clients, how does she manage her business, how does she build her business? We want to try to figure that out, so we can help agents become their personal vision of the World’s Best Real Estate Agent.
The real estate business is changing, so we all need to change. For a long time, the business was about the broker. Then, for a long time, the business was about the agent. In the future, the business is going to be about what it should have been about all along — the client. What does the client need? What does the client want? What can we do to help that client.
That’s what the World’s Best Real Estate Agent project is about.
Joseph Rand
About Joseph Rand
Joseph Rand is the author of the World’s Best Real Estate Agent blog. As one of the Managing Partners of Better Homes and Gardens Rand Realty, the leading real estate company in New York’s Hudson Valley and one of the 60 largest in the country, he has been one of the leading industry advocates for a more client-centered approach to the real estate business. As part of that approach, he has pioneered a business development program called “CORE,” or “Client Oriented Real Estate” that focuses on the needs of the client and the services that brokers and agents can provide to service those needs. The CORE program puts the client at the center of everything the agent does, replacing “prospecting” with “service oriented lead development” and “presentations” with “client consultations”. If you want to find out more about CORE, or about any of his other projects, feel free to comment here or to email him.
